Infleqtion UK Quantum Computing Content Strategy:

This project involved developing a comprehensive content strategy for Infleqtion, the UK’s leading quantum technology company. The brief focused on enhancing brand visibility, engaging industry professionals, and inspiring the next generation of quantum enthusiasts. Through a detailed content audit, SMART objectives, and audience segmentation, I created a strategy centred on product-led storytelling, interactive workshops, and platform-specific content. The plan prioritised LinkedIn for B2B engagement and proposed educational outreach to improve youth engagement. Supported by customer journey mapping, KPI tracking, and multimedia content recommendations, the strategy reinforces Infleqtion’s position as a pioneering force in quantum innovation and accessibility.