Open AI Misinformation Campaign:

Insight: In an age dominated by AI-generated content, misinformation has become more persuasive and harder to detect, often blurring the line between truth and fabrication. Research shows that people are far more likely to share content that aligns with emotional triggers or familiar visuals, regardless of factual accuracy. False information is being circulated at alarming speed and my insight is simple but urgent: misinformation isn’t just a technical problem, it’s a human one, rooted in trust, familiarity, and a lack of critical awareness.

Idea: We created a provocative outdoor campaign that uses deliberately incorrect but believable posters, like mislabelling Isaac Newton as Einstein, and attributing The Last Supper to Botticelli, to mimic the kind of misinformation people scroll past daily. Each execution includes a QR code leading to a landing page on AI misinformation, prompting viewers to pause, reflect, and learn.

Impact: By confronting the public with glaring but easily overlooked errors in familiar formats, the campaign flips misinformation into a tool for awareness. In cities like New York, dynamic billboards even call out real-time statistics on how many times misinformed content has been shared, turning passive spaces into active points of education. T